Tiara Shop Chain Stores began their story in 1991 with the establishment of a small trading company focused on offering luxury women’s lingerie – both Bulgarian and imported. Over the years, our focus naturally shifted toward working primarily with Bulgarian-made products, supporting local production and quality.

In 2001, we took a major step forward by launching our own brand – Tiara Galiano, with the goal of producing luxury lingerie and swimwear that meets the growing expectations of our demanding customers. Since then, we have continuously refined and upgraded our products by implementing modern technologies and strict quality control.